FERRY HOES.
    International Keynote Speaker · Author · Host of The Human Era

    Technology should make us more human, not less

    I'm Ferry Hoes. I write, speak, and podcast about one idea ten years in the making: technology that amplifies what's human instead of replacing it. Everything below is a way in.

    Read the latest thoughtBook Ferry

    Doing what I love most.

    International Keynote Speaker
    Author of Brand Humanizing
    Host of The Human Era Podcast
    Co-founder of Brand Humanizing Institute
    • Teams I've worked with
    VodafoneGSKToshibaAtosUnileverASRChubbDutch Ministry of Finance

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    Ways in

    Three ways to plug in

    Plug in on stage, on the page, or into the story behind it all. Pick your entry.

    Ferry Hoes mid-keynote
    • Plug into the room

    On stage.

    Plug in by booking a keynote. Around 40 a year: boards, leadership teams, and anyone trying to figure out what “human” means in a tech-heavy world.

    See talks & reel
    Ferry Hoes holding his book
    • Plug into the page

    My writing.

    Plug in by reading. Short articles on humans, technology, and the work in between. New ones when there's something worth saying.

    Read articles
    Portrait of Ferry Hoes
    • Plug into the story

    My story.

    Plug in by getting to know me. How a talkative kid from Delft ended up coining Brand Humanizing, the long version.

    Read the story
    Writing

    The latest from my desk

    Short thoughts on humans, technology, and the work in between. New ones when there's something worth saying.

    On Stage

    Three talks. Tailored to your room

    Around 40 keynotes a year, in English and Dutch. Boards, leadership teams and conference halls. Each talk is built around your audience.

    • Keynote

    Brand Humanizing

    Why human edge becomes the durable advantage when AI commoditises everything else.

    What you get    • Keynote

    The Human Era of Work

    How to lead organisations where humans and machines work side by side without losing meaning.

    What you get    • Keynote

    AI without the noise

    A clear, practical look at where AI actually moves the needle, and where it just adds work.

    What you get
    Book FerrySee the reel & all talks
    The Human Era Podcast

    Long conversations, no soundbites

    I host The Human Era Podcast. Guests include CEOs, professors, artists, and entrepreneurs asking good questions about the balance between efficiency and meaning.

    Episode65 min

    Not a Diversity Checkbox: The Real Work of Inclusive Leadership

    with Simone Moissidis

    Play on Spotify
    Episode73 min

    The Power of Talking to People You Disagree With

    with Ruben Treurniet

    Play on Spotify
    Episode71 min

    From Local to Global: The New Era of Talent Acquisition

    with Marco Boomsma

    Play on Spotify
    Listen on SpotifyAll episodes
    Also by Ferry

    The work behind the keynotes

    • Visit site

    Brand Humanizing Institute

    Advisory, method, and research for organisations that want to use technology to become more human.

    • Visit site

    AIGA, AI Geletterdheid Academy

    The #1 AI literacy training for Dutch organisations. AI Act-compliant.

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